When reaching out to hundreds of contacts each week, many fall into the trap of blasting out generic messages in the hope of getting a response. This ‘spray and pray’ method is not only ineffective, but it can also damage your brand and reputation by coming across as spam. But for time-strapped recruiters, tailoring content at scale is a huge challenge. That’s where SourceWhale comes in. We’ve developed a range of innovative features to help users customize messaging content in a flash. In this article, we will guide you through these features and their functionality and will explore how SourceWhale can empower teams to create targeted and effective communication that makes a lasting impression.
6 ways to personalize outreach with SourceWhale
Data-backed evidence shows that personalized outreach doubles conversion rates when compared to generic messages. It shows you’ve done your research, that you understand current challenges and can offer relevant solutions. Here are six ways to personalize your outreach with SourceWhale:
1. WhaleGPT
When it comes to tailoring messaging content, one common challenge is knowing where to start. That's where WhaleGPT comes in. Unlike other text-generation tools available on the market, this AI-powered feature has been designed specifically for recruiters. So whether you're marketing a candidate, engaging in general business development or reaching out to potential candidates, WhaleGPT has got you covered. All you need to do is provide a few key details about your specific use case and then insert the generated message into your campaign with a click of a button. For an added touch of personalization, use WhaleGPT in tandem with our Content Coach and Insights feature to maximize engagement.
2. Content Coach
We know many recruiters want to improve their messaging in their BD and headhunting approach, yet it’s often difficult to know where to start. Enter our Content Coach - an invaluable tool that evaluates and analyzes your message, offering data-driven suggestions for improvement. With its help, you can optimize every aspect, from word choice and structure to subject lines, reading time and even avoiding spam phrases. Be assured that your message will not only be personalized and dynamic but also refined for maximum impact.
3. Insights Tab
With the Insights tab on our Chrome extension, you'll have a wealth of valuable information at your fingertips to quickly tailor content to the target individual on the fly.
Whether you're engaging in business development, headhunting, or reaching out to potential clients, you'll easily access key details while browsing profiles on your CRM, LinkedIn or other platforms. These insights include an About section, competitors, funding rounds, real-time news and more. With these resources in hand, you can enhance your messaging content and make it more impactful and informed, showing the target individual that you've really done your homework!
4. Dynamic variables and Chrome extension
We have a number of dynamic variables available such as time of day, fun facts, or fields of study. When crafting your outreach, you can seamlessly insert these variables into your messaging content. Using our Chrome extension, you also have the ability to quickly add personalized content mid-sequence and make real-time edits on the go. From commenting on a recently read resource or a networking event to highlighting shared interests, you can truly create a white-glove experience for your contacts.
5. Custom features
Differentiate yourself in crowded inboxes by offering unique, customized content that resonates with your target audience. Infuse your messages with personality through creative use of custom images, gifs, videos and more. This will help you to stand out from your competitors and make a lasting impression.
6. Advanced reporting
Enhanced visibility of diversity metrics empowers you to evaluate the effectiveness of your messaging content across different demographics. This ensures outreach resonates with diverse talent pools, fostering inclusivity and minimizing unconscious bias. Our sentiment analysis, powered by SourceWhale AI, also offers valuable insights through the identification of 'not interested' reasons on individual contact profiles. This comprehensive overview allows you to better understand your audience's preferences and optimize your campaign accordingly. For more information on our advanced reporting, head to our blog.
