Boost your engagement: Discover how SourceWhale connects you with more candidates and clients

Are you tired of being left in the dark? Or unsure if your outreach is even being seen? In today's competitive landscape, the struggle to engage candidates and clients has never been more real. Traditional communication methods often fall short, leaving you grappling with unanswered emails, missed calls and unreturned messages. But fear not, because amidst the chaos lies your secret weapon: SourceWhale. With its array of features and functionalities designed to help you speak to more prospects, our platform offers a solution to your recruitment woes. So, buckle up as we delve into how SourceWhale can transform your outreach efforts and ultimately, help you book more meetings.

How SourceWhale connects you with more candidates and clients

We firmly believe that a multichannel, multi-touch approach to outreach that prioritizes both quality and quantity is the secret to success. But, what does this mean exactly? 

• Multichannel 

The more channels you use in your outreach, the higher your response rates. Why? Well, because every individual is different when it comes to communication preferences. Some may prefer the phone, some text, and some email etc. It also means you make a bigger splash and are more likely to catch someone’s attention if you approach them from all angles, rather than just one. 

• Multi-touch 

I’ve said it before but I’ll say it again! Generally speaking, an individual needs to see something five times before it really sets in. That’s why using multiple touchpoints in your candidate and client outreach is a no-brainer. It helps to nurture the contact, warm up the lead and make you stand out. One of our favorite stats here at SourceWhale is that 71% of conversations start from a follow-up. This is a huge percentage, just think of all the opportunities you’re missing out on if you’re not diligent with following up. That’s a scary thought…

• Quality  

There’s no point approaching prospects from all angles and following best practices if you aren’t hitting them with quality content. You know full well that candidates and clients are inundated with messages every week, so consider how yours will stand out. Remember, people want to be treated like individuals, they want you to recognize their needs and they don’t want to be made to feel like a number. Do your research, be creative and be relevant whilst adding value to your communications. Don’t align yourself with spam!

• Quantity  

While quality is over quantity on this page (literally), both factors hold equal importance in maximizing outreach effectiveness! It’s no secret that the more prospects you reach out to the higher your chances of conversions and those sweet, sweet deals! But when the quality of your outreach is so important, this can be hard to maintain during a high-volume approach. That’s why we let you in on a couple of hacks - automation and AI. More on that below…

How SourceWhale enables you to follow the MMQQ framework 

This concept may be new to some of you, or you might already be implementing a few of these best practices, but not all. Regardless, mastering these four methods - multichannel, multi-touch, quality, and quantity - is crucial for achieving superior outcomes. 

These methods underpin our platform, shaping its very core! Here’s how:

• Multichannel 

Schedule outreach across a variety of channels including email, LinkedIn, InMail, the phone and more. 

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“Having used certain email automation tools in the past, I can speak with experience when I say that Sourcewhale is an incredible tool, not only to save myself countless hours but also to look authentic in my approach and reach out over multiple different channels! Great integrations and a super helpful team that is always there to help out at short notice!”

- Alex Bennison, Director & Founder at The Scoop

• Multi-touch 

Incorporate numerous steps in your campaigns and automate follow-ups so you never miss another opportunity!

Using SourceWhale’s Live Feed you can track who’s actively engaging with your content in real-time. This means you can see which individuals are interested and have you top-of-mind, so you can pick up the phone and call them at the opportune moment! Or send a more targeted follow-up message, the choice is yours! 

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“It enables me to not rely on my human brain to follow up - which means my sales pipeline stays healthy because we all know about the importance of following up and how many touch points it takes to turn a prospect into a potential customer.”

- Hishem Azzouz, Founder of Hector

• Quality 

Using our Chrome extension and Insights Tab you can personalize your content on the fly. This saves hours of researching while empowering you to tailor your content at scale. 

We also provide insightful data and analytics to track the performance of your outreach. This means you can easily identify what’s working and scale best practices.

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“SourceWhale allows our business to build compelling personalized outreach campaigns, which are great for both passive candidate sourcing and cold BD outreach.”

- James Hine, MD at True Blue

• Quantity 

Automation for the nation! Automatically sync data and activity logging straight back into your CRM/ATS. This saves a tonne of time on admin, whilst keeping your system of record clean and up-to-date. 

You can also automate follow-ups across multiple channels (not just email) which means you can nurture contacts using pre-built campaigns that run in the background with little to no input from you.

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“There’s nothing more rewarding than getting a response to an email you’d forgotten you’d sent and it’s a customer saying ‘yeah, I’ll interview that person’ or ‘yeah we’ll jump on a call’… and getting a win from it!”

- Oliver Perry, Sales Director at Trinnovo Group

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"Sourcewhale has transformed my workflow. The automated, multiplatform outreach allows me to write an email once and send it to hundreds of candidates with the click of a button. I rest assured that each candidate will receive 3 follow-ups within timeframes of my choosing, also at the click of a button. This has changed my job from being buried in follow-ups to massively increased return on investment - I'm now struggling to keep up with interested candidates!"

- Keeva O'Shea, TA Specialist at Diligent 

So, dive in, speak to more candidates, engage more clients and unlock your full potential with SourceWhale.