For Trinnovo Group, a leader in community-led recruitment and advisory services, operating in the high-stakes world of tech-enabled sectors isn't just about filling positions - it's about reinventing their approach to global engagement. With brands like Trust in SODA, Broadgate, and DeepRec.ai, and a presence in the UK, Ireland, Switzerland, and the USA, their ambition was clear: to drive consistency and maximize business development results across their diverse team.
When SourceWhale spoke to Trinnovo, their goals were clear:
- Increase consultant efficiency, with more time spent on revenue-generating activities
- Maximize output to drive greater results, without compromising on quality
- Better visibility of consultant activity to identify coaching opportunities
- Scale the brand globally through client acquisition in new markets and regions
Implementing SourceWhale
Over a four-week implementation project, SourceWhale worked with Trinnovo Group to help them enable their team and build out multi-channel, multi-step sequences for their business development outreach
Understanding that getting every team member using the tool was a top priority for Trinnovo, their dedicated SourceWhale customer success manager worked closely with the team to maximize adoption in 4 weeks. As part of this, they established a team of top users who could share best practice with their colleagues, making sure they were using multi-channel, multi-step sequences for their BD outreach.
Results
In just six months of implementing SourceWhale, Trinnovo Group achieved:
- 4 x new business calls
- 5 x new client meetings
- 2 x as many terms signed
- 3 x NFI per head across 60 consultants
"Our initial goals with SourceWhale were to make it easier for our reps to send more emails and follow up more consistently. By removing this friction, it meant that in six months our number of new business calls went up by an average of 4 x across the team and the number of face-to-face meetings booked increased by 5 x, which is massive!
But we found that the best benefit beyond this was how much it helped increase the quality of our outreach and enabled us to book sales calls as part of a really structured campaign using SourceWhale.
Anecdotally, I think it also boosted our consultants' job satisfaction. There's nothing more rewarding than getting a response to an email you'd forgotten you'd sent and it's a customer saying 'yeah, I'll interview that person' or 'yeah we'll jump on a call' and getting a win from it!"
- Oliver Perry, Sales Director
